Sarbani Gupta Banik founded Momokos, an organic kidswear brand that combines fashion, comfort, and eco-consciousness.
Finding stylish, high-quality, and truly sustainable baby clothes in India is a challenge for many parents. That’s why Sarbani Gupta Banik founded Momokos, an organic kidswear brand that combines fashion, comfort, and eco-consciousness. Momokos offers 100% GOTS-certified organic cotton clothing, ensuring safety for babies and sustainability for the planet.
Sarbani’s inspiration for Momokos came during her pregnancy. As someone who had suffered from eczema, she understood the dangers of synthetic fabrics and harsh chemicals. She wanted the softest, safest clothes for her baby. But in India, organic kidswear was either too expensive, too basic, or lacked global fashion trends. She also discovered the harmful effects of fast fashion and knew she had to create a brand that did things differently.
Momokos is more than just baby clothing. Its mission is to craft eco-friendly outfits that blend style with purpose. The vision is simple: make organic clothing as natural and effortless as a child’s smile. By using only 100% GOTS-certified organic cotton, Momokos ensures transparency and genuine sustainability from sourcing to production.
Momokos stands out for several reasons. Unlike mass-produced kidswear, every Momokos outfit is ethically made in small batches to ensure high quality and fair wages for workers. The brand follows a zero-plastic packaging policy and partners with Grow-Trees to plant a tree for every order, reinforcing its commitment to sustainability. Parents can now dress their children in trendy, Western-style outfits that are safe, stylish, and kind to the planet.
Building Momokos was not easy. Sarbani faced major challenges, such as finding GOTS-certified manufacturers who would support small batch production. Many suppliers prioritized export orders over domestic startups, leading to supply chain delays. Additionally, many parents were unaware of the true benefits of organic cotton over conventional fabrics, making education a key part of the brand’s mission.
To overcome these hurdles, Sarbani built strong relationships with smaller certified manufacturers and optimized production planning to avoid seasonal delays. She focused on educating parents through transparent communication, social media, and the Momokos Mom’s Tale series. By collaborating with sustainable e-commerce marketplaces, she connected with a community that values eco-friendly choices.
Momokos has already achieved key milestones, such as launching successfully and receiving positive feedback from parents. The brand’s growth strategy includes introducing new product categories like organic accessories and toddler-friendly essentials, expanding its online presence, and entering international markets. Sarbani also plans to strengthen Momokos’ community by educating parents, launching a loyalty program, and collaborating with like-minded brands.
Sarbani’s entrepreneurial journey teaches valuable lessons: Stay committed to your vision, adapt to challenges, and build a brand that aligns with your values. Momokos is redefining kidswear in India by making sustainable fashion accessible, proving that organic clothing is more than just a trend—it’s the future.
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