WeAriT is a tech-driven sports memorabilia startup offering fans authentic match-worn jerseys, collectibles
Turning Passion into a Game-Changing Business
Every great business begins with a simple idea. For Saswota Dey, that idea came from his deep love for sports and an understanding of what fans truly desire - authentic connections with their favorite athletes. His startup, WeAriT, is revolutionizing the sports memorabilia industry by offering fans the chance to own match-worn jerseys, exclusive collectibles, and celebrity-used accessories.
Saswota saw a gap in the market. Fans around the world wanted more than just replica jerseys - they wanted something real, something worn by the players themselves. He realized that sports enthusiasts would pay a premium to own a genuine piece of history. This vision led him to create a technology-driven marketplace for authentic sports collectibles, ensuring that every item was verified, scarce, and exclusive.
The Inspiration Behind WeAriT
Growing up, Saswota was always fascinated by sports legends and the stories behind their iconic moments. He believed that sports memorabilia should be more than just merchandise - it should be a connection to the athletes who inspire millions. But the industry was filled with counterfeit products and overpriced, unauthenticated items.
Seeing this problem, he decided to build a solution that combined technology, authenticity, and fan engagement. With blockchain verification, AI-powered pricing, and high-tech vending machines, WeAriT guarantees that every fan gets a genuine, one-of-a-kind collectible.
The Entrepreneurial Journey: Challenges and Breakthroughs
Building a startup from scratch is never easy. Saswota faced multiple hurdles, from securing partnerships with athletes to convincing investors of the business potential. One of the biggest challenges was gaining the trust of fans. Many people were skeptical about buying match-worn jerseys online due to the risk of counterfeits.
To solve this, he introduced blockchain authentication and NFT-backed collectibles, ensuring that every item sold had a verifiable digital certificate. This breakthrough helped WeAriT stand out in the crowded sports merchandise industry.
Funding was another challenge. Unlike traditional businesses, sports memorabilia required significant capital for sourcing and licensing agreements. Saswota reached out to sports leagues, former athletes, and investors who believed in the brand’s potential. His persistence paid off, and WeAriT quickly gained momentum.
What Makes WeAriT Different?
In a market dominated by mass-produced sportswear, WeAriT is the first brand in India specializing in match-worn jerseys and authenticated memorabilia. Unlike companies that sell generic team jerseys, WeAriT offers real, game-worn gear - directly sourced from athletes.
Technology is at the heart of the business. AI-based pricing ensures fair value for each item, while blockchain verification eliminates counterfeits. Fans can also purchase memorabilia through smart vending machines placed in stadiums and malls, making sports collectibles accessible like never before.
The Growth Strategy: Scaling Beyond India
Saswota envisions WeAriT as a global sports memorabilia powerhouse. The first phase of growth focuses on India, tapping into the massive fanbase of cricket and football. By collaborating with IPL and ISL teams, WeAriT is securing exclusive match-worn jerseys that fans can’t find anywhere else.
In the next few years, the company plans to expand to international markets, starting with Europe and the Middle East. Football leagues like the English Premier League and La Liga offer a massive opportunity for match-worn merchandise, and WeAriT aims to be the go-to platform for global sports fans.
Lessons for Aspiring Entrepreneurs
Saswota’s journey proves that success comes from identifying a real problem and solving it in an innovative way. His advice to entrepreneurs is simple:
- Find a niche that excites you and has strong market demand.
- Use technology to solve industry challenges and create a competitive advantage.
- Build trust with customers by prioritizing authenticity and transparency.
- Be persistent - every business faces obstacles, but only those who keep pushing forward succeed.
The Future of WeAriT: More Than Just Memorabilia
Beyond jerseys and collectibles, WeAriT plans to introduce NFT-based digital sports memorabilia, exclusive fan experiences, and premium sportswear collaborations. The company is on track to reach ₹37 crore in revenue within three years and aims to dominate the Indian and global sports collectibles market.
With a unique blend of technology, exclusivity, and fan engagement, WeAriT is set to become the leading sports memorabilia brand in India and beyond. Saswota’s journey is proof that passion, innovation, and perseverance can turn a simple idea into a game-changing business.
For sports fans, owning a piece of history is now possible - thanks to WeAriT.
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