Every great innovation starts with a dream. For Aarijit Hajra, founder of Think Again Lab, that dream was to use technology to solve real-world ...
Every great innovation starts with a dream. For Aarijit Hajra, founder of Think Again Lab, that dream was to use technology to solve real-world problems. His entrepreneur journey began with a simple yet powerful belief—that robotics, artificial intelligence (AI), and the Internet of Things (IoT) could transform industries, create jobs, and inspire the next generation of innovators. Today, his startup is leading the way in business growth and cutting-edge technological advancements, proving that with determination, creativity, and strategic funding for startups, anything is possible.
A Passion for Innovation
From a young age, Aarijit was fascinated by how things worked. While other kids were busy playing video games, he wanted to understand how those games were built. He spent hours dismantling toys, experimenting with circuits, and dreaming of a future where machines could assist humans in everyday life. However, in a society that often prioritized conventional careers, his ideas were seen as too ambitious.
Instead of following a traditional path, Aarijit took a bold step—he turned his passion into a mission. He founded Think Again Lab, India’s first techno-spiritual research organization, with a clear goal: to bridge the gap between academic learning and industry needs while driving innovation in AI, robotics, and automation.
Overcoming Challenges and Building a Startup
Starting a business is never easy, and Aarijit faced his fair share of struggles. Funding for startups was a challenge, resources were limited, and many people doubted his ideas. But instead of giving up, he focused on building a strong team of engineers, researchers, and tech enthusiasts. He leveraged strategic partnerships, bootstrapped his startup, and secured early-stage funding to keep Think Again Lab moving forward.
The turning point came with the development of Annapurna, Eastern India’s first semi-humanoid butler robot. The project gained national attention, appearing on television, at business summits, and in major public events. This breakthrough proved that Think Again Lab wasn’t just another tech startup—it was an innovation powerhouse shaping the future of Industry 4.0.
What Makes Think Again Lab Unique?
Unlike many companies that focus solely on software or hardware, Think Again Lab integrates AI, IoT, and robotics to develop real-world solutions. The startup is making an impact in multiple ways:
- Hands-on Learning: Instead of just teaching students about robotics, the company helps them build real robots.
- Industry 4.0 Solutions: Businesses can automate operations and increase efficiency using AI and IoT-powered solutions.
- Research-Driven Innovation: Think Again Lab continuously works on new inventions, patents, and breakthrough technologies.
By focusing on practical application rather than just theoretical knowledge, the company is helping students become future innovators and enabling businesses to scale through automation.
Lessons from Aarijit’s Entrepreneurial Journey
Through his journey, Aarijit has learned some key lessons that every entrepreneur should remember:
- Believe in Your Vision – No matter how big or small your idea is, believe in it and keep pushing forward.
- Embrace Challenges – Every startup faces obstacles, but the ability to adapt and learn from failures is what leads to success.
- Innovate Fearlessly – The world is changing fast; to stay ahead, always think differently and experiment with new ideas.
Future Growth: Think Again Lab’s 5-Year Plan
Think Again Lab is not just looking at the present—it is building a roadmap for long-term business growth. Over the next five years, the company aims to:
- Expand its research and development team to create more advanced AI-powered robots and automation solutions.
- Launch global training programs to educate over 1 million students in robotics, AI, and Industry 4.0 technologies.
- Partner with enterprises worldwide to help them implement smart automation and IoT solutions for increased efficiency and profitability.
- Secure more funding for startups and research-driven innovations, ensuring that Think Again Lab continues to lead in cutting-edge technological advancements.
Inspiring the Next Generation of Innovators
Aarijit Hajra’s story is a testament to the power of passion, perseverance, and innovation. What started as a dream is now a successful startup that is changing the landscape of technology and education.
For young dreamers, entrepreneurs, and tech enthusiasts, the message is clear: Think Big. Think Different. Think Again.

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